“Concrete Jungle Where Dreams Are Made Of”

22 Jan

Adperspective happens to be posting from another location this week than usual. Where is that, you say?? Well, thanks for asking! I am in NEW YORK!! Now granted, this may not be super exciting news to some of you, but for me it’s huge. I can remember planning my first New York trip with my mom as a young girl and her raving about how wonderful a place it is. I would always say, “Mom, it’s just another city but with a lot more buildings than little ole Chattanooga.” She would laugh and reply,”No sweetie, it’s another world.” Being southern born in the great state of Tennessee, it was a little bit of culture shock. But coming from a family where both of my parents are northerners, I felt I was a little more prepared than most in coming to the Big Apple…WRONG! I learned quick how to close my eyes when in a taxi, hold on to the stinking pole while riding the subway, and walk–very quickly. I am not a cool kid either in this city. I am one locals probably hate seeing and can point out of a crowd as being the major tourist. You know what though? I am alright with that because this is a dream come true and I am savoring every second (as you can see below). taxi            times

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But on a more serious note, the reason I am really in New York is that I am currently on a trip with the University of Tennessee’s Advertising Program. We have been meeting at numerous ad agencies and companies this week and will continue to be here until Saturday morning. Some of the agencies include BBDO, Mindshare, Scripps Networks Interactive, Y&R, and a few others. I will be posting insights that I learned as well as an agency profile in the days to come. But, right now I am about to head out for an alumni event for some networking. Watch out, New York!!

Volkswagen Passat Commercial “Toss”

12 Jan

Over the past couple of weeks I have watched this ad air and every single time I can’t help but laugh. I have always loved sports and have participated in everything from softball, to volleyball, to karate, to basketball, tennis, and gymnastics. Needless to say, we are a sports family. But many were surprised to hear that I got my start playing baseball. Growing up with only an older brother, my mentality when I was younger was “anything he can do, I can do.” So when he came home with his first trophy, that was it. My competitive nature was seen in full force at the age of 5. So when I saw this ad created by Deutsch Inc., L.A., it brought back memories of playing catch with my dad…however, it didn’t quite look like this.

Not only is this ad humorous, but I think does a great job of establishing Volkswagen as a sort of member of the family by overseeing family activities and having a dominant presence within the frame. With the car being something one is “grateful” for as it is passed down, it lies in stark contrast with the most awkward throwing techniques of the father…bless his heart. This, in a funny way, only highlights the benefits of the new Passat while playing on the heartstrings of parents who have done their best to try to teach their kids the best athletic techniques…well, sort of.

AdPerspective’s Favorite Things: Health and Beauty

4 Jan

Well, I guess we all knew this was coming with me being an advertising junkie and all but here it is…my favorite things!!! This will be the beginning of a new “featured product” section of this website. Yes, I have a product reviews section already but this will be categorized by types of products and will consist of my ultimate “top” picks, just to clarify. Now, of course some of these brands are probably very well known and have been around forever, but being a very brand loyal consumer I am sharing my all-time favorite brands, gadgets, movies, or “whatevers” as well as some new products that I have recently been introduced to. Anyone who knows me knows that I have some pretty strong opinions about well…most things. So anything on this list I use and use often. Having said that, if you haven’t tried some of these products I urge you to give them a whirl. Now this isn’t a typical “favorites” list. After all, I am a college student with a rather tight budget so no thousand dollar products on here. Maybe one day. However, I will spare the Ramen noodle stories that seem to plague all college students (although those were some pretty creative recipes if I do say so myself). But enough of the lead-in, here it is. Are you excited?

So first and most importantly to us women…

Health and Beauty Products

1.  ImageClarisonic. Now this is a product that I have just gotten and can already tell you that I am in love. The before and after pictures speak for themselves, but it isn’t just about the obvious skin benefits that I love about this brand. Yeah how it cleans 2x better than manual washing, is 6x better at removing makeup, and how you will have 61% more absorption of Vitamin C after use is impressive. But what is even more     impressive is its “Look Good Feel Better” campaign that empowers women who are fighting cancer. Since this began in 2010, Clarisonic has raised more than $2 million for increasing awareness. It’s truly a brand that gives back while offering a superb product. TRY IT!!

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2. Ole Henriksen. I absolutely love this truth serum collagen booster. It is a potent Vitamin C complex and literally smells like I have rubbed oranges all over my face. I mean, who wouldn’t like that? This product line has been featured in probably every beauty magazine on the shelves and since 2004, it has won at least one award every single year!   So if you want that awesome firm skin that glows and smells like an orange tree, get this immediately.

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3. Buxom by Bare Escentuals. I have never been a lip gloss girl, nonetheless a colored lip gloss girl. I always seem to stray more towards my Blistex and Chapstick, but when I tried this the first time, I have never gone back…or used any other brand for that hint of color. There are so many colors to choose from that it may be a little overwhelming, but the names are so fun! With the slogan, Live Life Vividly, that is exactly what you do with this product. It offers a little tingling sensation as it acts as a subtle lip plumper, but it’s definitely that product that gives you a little edge. Inspired by women and encouraging them to be a “Force of Beauty” Bare Escentuals got it right with this glossy finish while being a brand that truly makes women feel beautiful. So, thank you.

Image4. O.P.I. Being 22, I have definitely gone through my fair share of nail polish. Although, I must admit that I hate wearing it on my fingers because of the dreaded chipping and constant retouches. However, ever since I began using O.P.I. products, this hasn’t really been a problem. Whether you wear neutral or bold colors, O.P.I has literally every color of the rainbow and some colors you didn’t even know existed! No, but really. A brand that truly cares about its consumers, it reformulated its entire product offering in 2006 eliminating substances that might not have been the healthiest. However, they are now leading the industry in “green” and healthier formulations. They have also supported countless charities by giving millions of dollars. So for that…they get my dollars.

Image5. Nivea Creme. Moisturizing your skin is a must and this stuff is the real deal. Not only do I love the fact that one little tub of this seems to last an eternity, but it is so good! Just a little goes a long way but your skin will never feel dry with this product. Not only is it affordable, but is probably one of the best creams on the market (and believe me, I have tried countless). This is a brand really committed to bettering the world both through ecological means and through their conviction to social responsibility. With an aim to constantly improve as a company and through their products, Nivea is an easy choice as one of my top picks.

So these are my top five health and beauty products as of right now…there will more to come  so keep a watch out. Again, feel free to suggest any products that you may love. With brands dedicated to bettering the world and empowering individuals while offering a product that truly surpasses expectations is a brand I want to support. So for all the brands above, thanks for what you do.

A Costly New Years

1 Jan

I apologize for not posting in a while but you know how the holidays can be. And let me tell you, my holidays spared none of the traditional cliches you hear about when the conversation turns to Christmas…family drama, epic gift failures, choice words spoken, that one family member that seems to ruin it for everyone. You know, the typical holiday events. But what can I say, I love my family and Christmas was a blast. But now that all the “deck the halls” are sung and those hideous white elephant presents are opened and shoved to the back of the closets, it’s time to get back to business. What better way to ring in the New Year than with a discussion on one of the most exciting events of the year…New Years in Times Square!!Image

The above gorgeous photo from the official Time Square website captures all of what New Years is about…hope, glamour, thoughts of what the future holds, and living life to the fullest. Oh wait, did I mention advertising!!!

Having watched this Rockin’ New Years show ever since I was a little girl, all I ever really paid attention to was the artists singing the most popular tunes of the year and dancing with them in front of the television. Now don’t you judge me, you know good and well you were doing Gangham Style with Psy last night. But as I continued to watch some of these tunes being botched by the live performances, my mind shifted to what was truly important. All those HUGE ads and those annoying inflatable stick things that everyone was swinging to and fro!! Now granted those things started to grate on my nerves, especially during the crowd walk thru portions by Ryan and Jenny, but really Nivea?? GENIUS!

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I honestly could not think of a better brand to ring in the New Year. I mean with a slogan, “Dare to be Kissed,” how is that not perfect for such an event focused on that epic midnight smooch? Accompanying these bold blow-ups was a campaign pushing its other lip products to make that kiss just a little more special. But the theme of the perfect kiss did not end there. A contest to bring a couple voted the “Best Kiss of the Year” to the action in Times Square was posted all over Facebook and Twitter. I think Nivea really got it right.

However, my eyes could not stop focusing on all the enormous colorful electronic billboards that seemed to be the backdrop of every shot. So I began to think (I know, a scary concept). But how much do those ads cost? I mean you are getting hundreds of millions of impressions in just one show on television. So I got my Sherlock Holmes pants on and decided to do some research and what I found was astonishing…well to me anyways.

According to Advertising Age, advertising on one of the 11 spaces available on the two most desired addresses in the United States, One and Two Times Square, can cost a brand upwards of $325,000 a month! Now granted like everything else is Manhattan, price depends on size and location. I mean there are some who rent space for just a measly $165,000 a month. For that price I think I might just whip out my tri-fold poster and my sharpies, but then again, these brands might have a littler more financing than my humble college bank account.

But let us look at the facts. There might be some benefits to this Times Square advertising thing after all. Besides being just one of the most sought-after districts for national and international advertising alike…it might reach a few people.

This list is compiled from the official Times Square website.

  • 370,000 pedestrians and 115,000 drivers/passengers pass through Times Square each day
  • Advertising in Times Square can expect close to 1.5 million impressions daily
  • 170,000 employees in Times Square alone, with 66,000 calling this area home
  • NEW YEAR’S EVE = a global audience of roughly 1 billion people

Sooooo what do you think?? Does the price outweigh the benefits? I think this might be an easy question. So as I play Auld Lang Syne on my iPad piano via my new favorite Smule app, Adperspective wishes you a Happy New Year!!! May 2013 bring you much wealth, happiness, love, and travel.

Oh, and things to expect from Adperspective in the New Year…a LOT more postings on all things advertising, products, and outrageous marketing. So if there is a product out there you absolutely love or advertising that you find AMAZING, post a comment or send me an email and I will check it out and maybe even feature it in a post.

When Advertising is Deemed Unnecessary

3 Dec

I know this may be a long video, but I found myself not really wanting it to end. To know and hear about the secrets of a brand that has been a part of our lives in one way or the other for decades is something I find fascinating…then again I am an advertising major. However, in all my education in advertising I have never heard of a brand in which advertising is deemed unnecessary until I took a second look at Coke. When you think about it, it makes perfect sense. Coca-Cola is not simply a beverage brand, but a lifestyle. Think about it. When asked the question, “What do you think of when you think of Coca-Cola?” It isn’t the taste, smell, or feeling of the beverage but what it represents. When asked this question I think of times spent with my family, my ritual of getting a little boost in the morning before heading off to school, how it seems to be the only thing that settles my stomach when I feel sick, or simply having dinner with my family as we share our day. I am sure when asked the same question you might have different stories where Coke has played a role in you life; however, there is one thing that we have in common. It isn’t the physical features of Coke we remember…it’s the way it makes us feel, the way it has established itself in our memories. This is a brand that has taken over the globe, as seen within this video. Coke needs no advertising as it is the most recognized product in the world. To some it may be a refreshing end to a hectic day, a little spark of energy, or an emblem of one’s youth, but to others, especially in other countries, it may represent hope. Hope for a better future, hope for a little happiness in an uncertain world. Coke isn’t just a brand, it’s a representation of ourselves and our memories.

National Geographic Genius

17 Nov

Have you ever had the opportunity to meet a real life astronaut, pet a cheetah, or be trapped in the whirlwind of a tornado? Yeah, I didn’t think so. However, National Geographic aims to change that by making the ordinary extraordinary. Created by a British digital agency known as Appshaker, they took on the task of representing National Geographic allowing people to experience what they see in only in their photos and documentaries. I honestly think this is a genius tactic in taking something like National Geographic, a brand that is somewhat hard to relate to by the everyday person through its exotic and dangerous nature, and bringing it to reality in a mall of all places. Watch the video below. My favorite is how the children interact with it. Having said that, this process could potentially become a great outlet not only for advertising but education as well. Take a look.

Reverse Graffiti: A Cleaner Approach to Advertising

16 Nov

 

This is probably one of the coolest things I have seen when it comes to unique ways advertise. In this video, a man who goes by the name of “Moose” demonstrates an effective way to advertise products just by cleaning the sidewalk with water. Not only is this a green approach to branding but could be seen, or at least in my opinion, as product art. Companies like Greenworks view this as “a larger than life product demo.” However, some people are not too thrilled with the concept, especially government officials. As seen in this article by AdWeek, legislators say that although some may have a permit for a mural, placing a brand name or other logo crosses the line as they do not have a permit for public advertisement. Companies like GreenGraffiti view this method as a safer and “greener” alternative to billboards. I personally find this method genius. Why not capitalize on an option that is novel and exciting and has the potential to reach a great amount of people at an extremely low cost. Everyone seems to be on the “Green” track these days, why not actually implement it.

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