Canal+ Bear

13 Oct


Canal+ is a French movie channel and this ad was created by the agency BETC Euro RSCG. In order to really understand this ad, you must watch it all the way through, but it is truly captivating. At first I wasn’t really sure why the bear appeared to be so skinny or where the ad was headed, but the awesome punch line at the end revealed the purpose of the entire ad. Being a European advertisement, the length is greater as well as the content being a tad explicit in parts, but, all in all, it was truly great in incorporating a creative ad that will aid the viewers in remembering this channel. With the entire ad centered around the film industry, one can easily link the ad with Canal+ as being a movie channel. Funny, clever, and effective.


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