Matchbox Ad

26 Oct

This ad was done by the agency Ogilvy & Mather, Frankfurt . I love this ad. What kid doesn’t imagine themselves driving in those little miniature model cars. I know when I was young, and my only sibling was an older brother, Hot Wheels were the primary toy. And believe me, we had a lot of them. What I like about this ad the most is that the creative is so obvious, there is no need for words. With the absence of text, the viewer is left to make their own connection and assumption about the ad. To me, this adds a sense of personalization. Most likely, when the viewer makes their own connection, it has to do with an event that happened to them. By relating the brand to a personal event, the audience is more likely to recall your brand. I think this ad is very successful in this nature.


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