The Emergence of the YouTube Channel Era

31 Oct

It has now been confirmed that YouTube is now introducing its long-awaited strategy for channels. YouTube announced this change on their blog on Friday evening Oct. 28. What does this mean for YouTube and its viewers? Well, for one, it will boost the viewing time of YouTube which is ultimately their goal. YouTube’s chief Salar Kamangar stated, “Welcome to the future of video. Please stay a while. You’re spending just 15 minutes a day on YouTube, and spending five hours a day watching TV. As the lines between online and offline continue to blur, we think that’s going to change.” With the introduction of these channels, YouTube is encouraging its audience to perceive it more like cable television with the hopes of having the same viewing time.

But what does this mean for the viewer? Well for one, there will be channels for everyone in terms of content. Just like you may watch your favorite programming or shows that reinforce your hobbies, YouTube will serve as such an outlet. These channels will highly increase the array of content that is available to its viewers. Advertisers will also benefit from this as well as YouTube will sell advertising spots in conjunction with the video content of channels.

To me, with this strategy, everyone wins. YouTube gains a larger audience and more viewing time, the audience gains an expansive inventory of content, and advertisers could possibly reach more people and narrow their targeted consumers.


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