National Geographic Genius

17 Nov

Have you ever had the opportunity to meet a real life astronaut, pet a cheetah, or be trapped in the whirlwind of a tornado? Yeah, I didn’t think so. However, National Geographic aims to change that by making the ordinary extraordinary. Created by a British digital agency known as Appshaker, they took on the task of representing National Geographic allowing people to experience what they see in only in their photos and documentaries. I honestly think this is a genius tactic in taking something like National Geographic, a brand that is somewhat hard to relate to by the everyday person through its exotic and dangerous nature, and bringing it to reality in a mall of all places. Watch the video below. My favorite is how the children interact with it. Having said that, this process could potentially become a great outlet not only for advertising but education as well. Take a look.


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