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Volkswagen Passat Commercial “Toss”

12 Jan

Over the past couple of weeks I have watched this ad air and every single time I can’t help but laugh. I have always loved sports and have participated in everything from softball, to volleyball, to karate, to basketball, tennis, and gymnastics. Needless to say, we are a sports family. But many were surprised to hear that I got my start playing baseball. Growing up with only an older brother, my mentality when I was younger was “anything he can do, I can do.” So when he came home with his first trophy, that was it. My competitive nature was seen in full force at the age of 5. So when I saw this ad created by Deutsch Inc., L.A., it brought back memories of playing catch with my dad…however, it didn’t quite look like this.

Not only is this ad humorous, but I think does a great job of establishing Volkswagen as a sort of member of the family by overseeing family activities and having a dominant presence within the frame. With the car being something one is “grateful” for as it is passed down, it lies in stark contrast with the most awkward throwing techniques of the father…bless his heart. This, in a funny way, only highlights the benefits of the new Passat while playing on the heartstrings of parents who have done their best to try to teach their kids the best athletic techniques…well, sort of.

“Torturer” (2011) Woolite Commercial

31 Oct

 

In tribute to Halloween, this ad fits perfectly. How much more Halloween can you get with a 30 second commercial directed by Rob Zombie himself. The famous horror film director teamed up with Woolite in Canada to shoot this ad. I remember first seeing this ad on television, and I have to admit I was a little freaked out. But when I found out it was an ad for Woolite, I couldn’t believe how brilliant it was. Incorporating a holiday where people suddenly take a liking to being frightened and using it to their advantage was genius. I give extra kudos to Woolite for this ad. Not only is it a fun ad to watch but it clearly depicts the unique selling position of Woolite in how it keeps your clothes from all the “torture” that it encounters through washing. Truly a great creative technique.

Want to Slow Down Time?

27 Oct

Before viewing the video below, I want you to ask yourself something. “Where has the time gone?” Scott Thrift, the inventor of The Present posed this same question. He states perfectly, “How can you live in the moment when the moment changes every second?” I began pondering this insight. It was like yesterday when my parents dropped me off in front of my college dorm, my mom calmed by a whiskey sour at lunch (the first time I had ever seen her drink), and my dad giving his “you will always be my baby girl” speech. But now? Now I am a college junior, have my own apartment, completing an internship, engaged to a wonderful man, and actually scared about what the future holds. Where has the time gone? It seems crazy to look back and remember these awesome moments only to realize that they happened months or even years ago.

Take a look at this video and tell me what you think. I, for one, find it fascinating and the video itself seems to have a calming effect.

The Airbag Ad (otherwise known as Awesome!)

26 Oct

This ad is probably one of the coolest magazine ads I have ever seen. It was created by the ad agency, Loducca and featured in the most prestigious business magazine in Brazil called the Exame. On the previous page of this ad, there is a picture of the Peugot and instructions for the viewer to hit the front of the car with their hand in a specified location. After this is done, the magazine seems to inflate. When you turn the page, the above image is what you see (only this air bag is in 3D). If I was reading this magazine, this would definitely grab my attention, making me take a closer look at the Peugot. The fact that the 3D element is a safety benefit of the car, when people remember this awesome ad, they are actually remembering one of the major selling points of the vehicle that all car owners most likely looking for. However, given this tactic, the Peugot will stand out as the most recalled car out of the numerous that have this same feature. Loducca really made this brand stand out from the crowd.

Look below to see the video of how this ad was produced and shipped.

Matchbox Ad

26 Oct

This ad was done by the agency Ogilvy & Mather, Frankfurt . I love this ad. What kid doesn’t imagine themselves driving in those little miniature model cars. I know when I was young, and my only sibling was an older brother, Hot Wheels were the primary toy. And believe me, we had a lot of them. What I like about this ad the most is that the creative is so obvious, there is no need for words. With the absence of text, the viewer is left to make their own connection and assumption about the ad. To me, this adds a sense of personalization. Most likely, when the viewer makes their own connection, it has to do with an event that happened to them. By relating the brand to a personal event, the audience is more likely to recall your brand. I think this ad is very successful in this nature.

Playstation 3 Viral Ad 2011

25 Oct

 

This was the number one viral video ad this week with over 9 million views. Maybe you guys can help me. It was an interesting ad without a doubt, but I don’t think its content warranted the top viral ad this week. What is it about this ad that makes people want to view it? Is it that the imaginary world actually comes to life to thank the people who sit in front of a television playing these games hour on end? I don’t get it. Maybe I’m biased as video games are not my thing, but to me, it was kind of dull and dark, but then again it fit well with the setting. Because their is such a following of video and computer games, people who partake of this hobby get to see characters in a new light. Maybe that is why it is so popular. Well, whatever the case, the advertisers hit the nail on the head, apparently, as many people seem to like it. Maybe someone can explain to me the appeal.

Dettol Ad

20 Oct

I love this ad. This ad directly appeals to all parents, especially mothers. Although I am not a mother quite yet, I know the importance that my mom placed on cleanliness. I can only imagine what goes through a parent’s mind when their children come home from school or out from playing in terms of what they have been touching. This ad tells a visual story and I feel it is very effective in depicting how Dettol can alleviate the worries of a mother. Through this ad, Dettol indicates that their product is here to help and that they understand the feelings of parents. All in all, this is fantastic. If I had a child, I would definitely purchase this brand.

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