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2011 UK Ad Banned For Targeting Children

27 Oct


The ad that you just watched was created by DLKW Lowe for the supermarket Morrisons. According to the article on AdWeek, many people were complaining about how the ad was “irresponsible” as the primary audience was children. With the main focus of the commercial being moping children who turned suddenly happy when given the opportunity to go to Morrisons, one can see the ethical issue. Although I thought it was a cute ad, it did seem to focus on the idea that children should bother their parents in order to take a trip to this supermarket. Also, with a chance to win a trip to Disneyworld, what child isn’t going to pester their parents.

Morrisons, however, defended their advertisement indicating that it only aired during adult programming and,with it being broadcasted in July, many kids would not see it. However the Advertising Standards Authority did not agree. They argued that the ad did indeed appear on some children programming, the main content featured children, and that Disney collectibles were offered. A quote from the ASA stated, “We considered these to be factors which would hold a strong appeal amongst children.The ad must not be broadcast again in its current form.”

Do you think they did the right thing by banning this ad?


Chapstick’s Facebook Blunder

26 Oct

This ad calls for the phrase, “Oh Snap!” Now, when looking at this ad some may giggle while others may cringe at the creative. However, we all have experienced losing our beloved Chapstick and aggressively pursuing every piece of furniture in the house. However, there has been a huge blunder with Chapstick and Facebook that is creating a stir. I recently came upon this in AdFreak¬†and found the story quite interesting.

Chapstick is dealing with negative comments from fans about this ad, but, the thing is, they really aren’t handling the criticism very well. Although the line at the bottom of the ad states, “Be heard at,” people are not being heard, they are being deleted. Negative comments about the ad are mysteriously disappearing. Now, the ad itself is not so bad, but the fact that Chapstick is reacting in such a juvenile way makes one think. The comments keep zinging in, not so much about the above image but about why they aren’t “being heard.” Social media is a funny thing, you ask for comments, you get comments. Chapstick is the one looking pretty silly right now in trying to silence their fans. But in my opinion, this war is far from over. When brands start to deny and reject feedback, that is when they start losing customers and loyal customers at that. Maybe as comments keep disappearing, so will their business. The power of social media is at hand.

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