Tag Archives: Facebook

Facebook’s New Page Insights

13 Oct

There is a new feature on Facebook that is helping marketers know how people are interacting with their brand or company. This feature is known as ‘Page Insights.’ It has been increasingly difficult for marketers to figure out how to tap into their consumers using social media, as it is relatively new, but there just might be a way now. With Page Insights, companies are able to view in tables and charts how their audience interacts with them in terms of growth, consumption, demographics, and created content. This allows marketers to better adapt their pages to meet the needs and wants of its fans and create more brand awareness through word-of-mouth approaches as fans will share information with their friends.

In his article, David Karnstedt shares that the friends of fans represent a larger consumer base than just the fans of the brand. Thus, in reaching their fans, companies must think about the friends as well. Visibility of a brand is most prevalent when in the News Feed. According to Mr. Karnstedt’s article, people are 40 to 150 times more likely to consume branded content through their News Feed than just visiting the companies page. These posts ¬†and conversations will not only reach the fans but the friends of the fans as well, creating a much larger opportunity to increase the brand’s consumer base. Page Insights helps guide marketers in how to reach these people and who to target their content towards. An example of a page insight of a company is seen below. Why do you think this information would be useful to marketers and how could they use it effectively?

How Should Global Companies Use Facebook?

12 Oct

According to Advertising Age, there is a dispute about whether global companies should have only one global Facebook page or multiple pages geared toward local content. Well, if you think about it, the main question that is meant to be answered in accordance to this dispute is, “How can my company reach the most people?” Well duh. But how should a global company go about this using Facebook. According to Ad Age, “local Facebook pages drive 36% higher engagement than does a single global page.” Why does this happen? Well, the most obvious response to me is that people are more willing to look at and interact with pages that pertain to them. Also, by having locally geared content, brand awareness and goodwill will spread faster than if simply centered on a global page. The simple truth is that people tend to focus more on what relates to their own lives. With a narrow focus on the local atmosphere, companies are able to play off the fact that people want to know and are excited about what the brand is doing for them and their lives. So, back to the question at hand. Should global companies stink with one global page or branch off to local pages. Well, I tend to agree with Michael Scissons who was the author of the Ad Age article. He thinks companies should take a “Glocal” stance in which they have one global page that has tags that allows a consumer to find their local page. Not only is the consumer getting the information and brand presence on the global setting, but on a more personal level as well. If companies stick to this ideology, I think that Facebook will have a powerful hand in establishing brand presence.

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