Tag Archives: Nivea

AdPerspective’s Favorite Things: Health and Beauty

4 Jan

Well, I guess we all knew this was coming with me being an advertising junkie and all but here it is…my favorite things!!! This will be the beginning of a new “featured product” section of this website. Yes, I have a product reviews section already but this will be categorized by types of products and will consist of my ultimate “top” picks, just to clarify. Now, of course some of these brands are probably very well known and have been around forever, but being a very brand loyal consumer I am sharing my all-time favorite brands, gadgets, movies, or “whatevers” as well as some new products that I have recently been introduced to. Anyone who knows me knows that I have some pretty strong opinions about well…most things. So anything on this list I use and use often. Having said that, if you haven’t tried some of these products I urge you to give them a whirl. Now this isn’t a typical “favorites” list. After all, I am a college student with a rather tight budget so no thousand dollar products on here. Maybe one day. However, I will spare the Ramen noodle stories that seem to plague all college students (although those were some pretty creative recipes if I do say so myself). But enough of the lead-in, here it is. Are you excited?

So first and most importantly to us women…

Health and Beauty Products

1.  ImageClarisonic. Now this is a product that I have just gotten and can already tell you that I am in love. The before and after pictures speak for themselves, but it isn’t just about the obvious skin benefits that I love about this brand. Yeah how it cleans 2x better than manual washing, is 6x better at removing makeup, and how you will have 61% more absorption of Vitamin C after use is impressive. But what is even more     impressive is its “Look Good Feel Better” campaign that empowers women who are fighting cancer. Since this began in 2010, Clarisonic has raised more than $2 million for increasing awareness. It’s truly a brand that gives back while offering a superb product. TRY IT!!

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2. Ole Henriksen. I absolutely love this truth serum collagen booster. It is a potent Vitamin C complex and literally smells like I have rubbed oranges all over my face. I mean, who wouldn’t like that? This product line has been featured in probably every beauty magazine on the shelves and since 2004, it has won at least one award every single year!   So if you want that awesome firm skin that glows and smells like an orange tree, get this immediately.

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3. Buxom by Bare Escentuals. I have never been a lip gloss girl, nonetheless a colored lip gloss girl. I always seem to stray more towards my Blistex and Chapstick, but when I tried this the first time, I have never gone back…or used any other brand for that hint of color. There are so many colors to choose from that it may be a little overwhelming, but the names are so fun! With the slogan, Live Life Vividly, that is exactly what you do with this product. It offers a little tingling sensation as it acts as a subtle lip plumper, but it’s definitely that product that gives you a little edge. Inspired by women and encouraging them to be a “Force of Beauty” Bare Escentuals got it right with this glossy finish while being a brand that truly makes women feel beautiful. So, thank you.

Image4. O.P.I. Being 22, I have definitely gone through my fair share of nail polish. Although, I must admit that I hate wearing it on my fingers because of the dreaded chipping and constant retouches. However, ever since I began using O.P.I. products, this hasn’t really been a problem. Whether you wear neutral or bold colors, O.P.I has literally every color of the rainbow and some colors you didn’t even know existed! No, but really. A brand that truly cares about its consumers, it reformulated its entire product offering in 2006 eliminating substances that might not have been the healthiest. However, they are now leading the industry in “green” and healthier formulations. They have also supported countless charities by giving millions of dollars. So for that…they get my dollars.

Image5. Nivea Creme. Moisturizing your skin is a must and this stuff is the real deal. Not only do I love the fact that one little tub of this seems to last an eternity, but it is so good! Just a little goes a long way but your skin will never feel dry with this product. Not only is it affordable, but is probably one of the best creams on the market (and believe me, I have tried countless). This is a brand really committed to bettering the world both through ecological means and through their conviction to social responsibility. With an aim to constantly improve as a company and through their products, Nivea is an easy choice as one of my top picks.

So these are my top five health and beauty products as of right now…there will more to come  so keep a watch out. Again, feel free to suggest any products that you may love. With brands dedicated to bettering the world and empowering individuals while offering a product that truly surpasses expectations is a brand I want to support. So for all the brands above, thanks for what you do.

A Costly New Years

1 Jan

I apologize for not posting in a while but you know how the holidays can be. And let me tell you, my holidays spared none of the traditional cliches you hear about when the conversation turns to Christmas…family drama, epic gift failures, choice words spoken, that one family member that seems to ruin it for everyone. You know, the typical holiday events. But what can I say, I love my family and Christmas was a blast. But now that all the “deck the halls” are sung and those hideous white elephant presents are opened and shoved to the back of the closets, it’s time to get back to business. What better way to ring in the New Year than with a discussion on one of the most exciting events of the year…New Years in Times Square!!Image

The above gorgeous photo from the official Time Square website captures all of what New Years is about…hope, glamour, thoughts of what the future holds, and living life to the fullest. Oh wait, did I mention advertising!!!

Having watched this Rockin’ New Years show ever since I was a little girl, all I ever really paid attention to was the artists singing the most popular tunes of the year and dancing with them in front of the television. Now don’t you judge me, you know good and well you were doing Gangham Style with Psy last night. But as I continued to watch some of these tunes being botched by the live performances, my mind shifted to what was truly important. All those HUGE ads and those annoying inflatable stick things that everyone was swinging to and fro!! Now granted those things started to grate on my nerves, especially during the crowd walk thru portions by Ryan and Jenny, but really Nivea?? GENIUS!

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I honestly could not think of a better brand to ring in the New Year. I mean with a slogan, “Dare to be Kissed,” how is that not perfect for such an event focused on that epic midnight smooch? Accompanying these bold blow-ups was a campaign pushing its other lip products to make that kiss just a little more special. But the theme of the perfect kiss did not end there. A contest to bring a couple voted the “Best Kiss of the Year” to the action in Times Square was posted all over Facebook and Twitter. I think Nivea really got it right.

However, my eyes could not stop focusing on all the enormous colorful electronic billboards that seemed to be the backdrop of every shot. So I began to think (I know, a scary concept). But how much do those ads cost? I mean you are getting hundreds of millions of impressions in just one show on television. So I got my Sherlock Holmes pants on and decided to do some research and what I found was astonishing…well to me anyways.

According to Advertising Age, advertising on one of the 11 spaces available on the two most desired addresses in the United States, One and Two Times Square, can cost a brand upwards of $325,000 a month! Now granted like everything else is Manhattan, price depends on size and location. I mean there are some who rent space for just a measly $165,000 a month. For that price I think I might just whip out my tri-fold poster and my sharpies, but then again, these brands might have a littler more financing than my humble college bank account.

But let us look at the facts. There might be some benefits to this Times Square advertising thing after all. Besides being just one of the most sought-after districts for national and international advertising alike…it might reach a few people.

This list is compiled from the official Times Square website.

  • 370,000 pedestrians and 115,000 drivers/passengers pass through Times Square each day
  • Advertising in Times Square can expect close to 1.5 million impressions daily
  • 170,000 employees in Times Square alone, with 66,000 calling this area home
  • NEW YEAR’S EVE = a global audience of roughly 1 billion people

Sooooo what do you think?? Does the price outweigh the benefits? I think this might be an easy question. So as I play Auld Lang Syne on my iPad piano via my new favorite Smule app, Adperspective wishes you a Happy New Year!!! May 2013 bring you much wealth, happiness, love, and travel.

Oh, and things to expect from Adperspective in the New Year…a LOT more postings on all things advertising, products, and outrageous marketing. So if there is a product out there you absolutely love or advertising that you find AMAZING, post a comment or send me an email and I will check it out and maybe even feature it in a post.

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